is Pay Per Click - PPC?
The majority of search engines (i.e. Google, Yahoo &
MSN) sell premium listings, usually the first few results,
on a cost per click basis.
Why does Pay Per Click work so well?
Per Click listings work because they put your company in
front of people looking for your products or services.
a potential customer arrives at your web site, they have
already searched for products or services that you offer.
This makes them a pre-qualified lead, with a high chance
of them purchasing your products or services.
Why should I use an agency to manage my PPC accounts?
Managing multiple search engine accounts and adjusting bids
on hundreds or thousands of search terms can be labour intensive.
We can remove that hassle from your internal resource whilst
reducing CPC's and increasing ROI. This means that our service
usually pays for itself.
Which Countries can I advertise within?
As well as providing pure UK or US based campaigns, we can
translate, implement and manage your search engine advertising
much does it cost?
Search engine click costs usually range from 10p - 50p per
click depending upon market sector and individual search
phrase. Our fees are based on a percentage of your search
much you budget is up to you. The more the budget, the more
click throughs, the more leads, the more sales.
• Campaign- and issue-based traffic: If you have a
short-term campaign for a new product, service or special
issue, pay-per-click can be a great way to generate buzz.
You can start a pay-per-click campaign within, at most,
24-48 hours, and you can generally change the text of your
ad in mid-campaign, so adjusting your message is easy. If
you need to focus attention for a finite amount of time,
PPC is perfect.
If you would like to know more about these highly
profitable business growth issues and see how we can help you or
even book an appointment to discuss your PPC and SEO projects
Set a Sensible Budget:
A lot of business people ask us how much I typically spend
on clients' PPC campaigns. My answer is always 'just a bit
less than too much'. I know, but the there is no 'right'
amount. It all depends on your circumstances.
A good formula,
Cost Per Click is less than:
'conversion rate * total clicks * profit per conversion'.
Finally, I also know if you're selling a product or service,
I strongly recommend that you invest the time and energy
to collect any data and crunch the numbers - it will pay
off in the long run.
is Search Engine Marketing?
Search engine marketing is any legal activity intended to
bring traffic from a search engine e.g. Google, yahoo, Ask
Jeeves etc to another website.
goal of search engine marketing is to increase the levels
of high – quality targeted traffic to a website this
in turn increases your sales, leads and profits.
methods include but are not limited too:
Search Engine Optimisation (SEO): Optimising the
content of your website to appear at the top of the free
listings for terms which are specific to your business,
can result in increases of more than 70% traffic. This is
accomplished through a combination of on page content and
off page promotion.
Pay Per Click (PPC): Cost per action advertising
targeting the “sponsored listings” on search
engine results. 30 – 40% of search clicks come via
Contextual Advertising: Delivers targeted advertising
based upon the content of each individual web page that
carries an ad.
Directory Submission: Involves the submission of
websites to general purpose and vertical directories.
Blended Strategy / Search Engine Marketing: Utilizing
both SEO and PPC to maximise your exposure to search engines.
forms of Website Marketing we can educate
you in or take care of for you.
Site reviews and assessments
• Seo & PPC services
• E-mail Marketing campaigns
• Newsletter Campaigns
• Newsgroups and Forums
• SMS marketing
• Affiliate marketing
• Desktop marketing
• Shopping Bots
• Banner advertising
• Link Building